leadership
Our leadership embodies the bold traditions established as part of our legacy.
our story
Ever since Michael Debono took his first steps in business in 1952, The Debono Group has aimed to be at the forefront of the mobility space in Malta.
Moving Malta forward since 1952.
Debono Group’s story began in 1952, when Michael Debono took his first steps into business with an entrepreneurial spirit and a belief in looking ahead.
That mindset would go on to shape more than seven decades of growth, change and innovation — and establish Debono Group as a driving force in Malta’s mobility landscape.
One of the defining moments in our history came through Toyota. Michael Debono imported and retailed the first Toyota motorcar ever sold in Europe, beginning a relationship that would become central to the growth of both Debono Group and the Toyota brand in Malta.
At the time, few could have predicted that Toyota would become one of the world’s leading automotive manufacturers. Debono Group saw its potential early and, over the decades that followed, played an instrumental role in establishing Toyota as Malta’s leading automotive brand — a position it continues to hold today.
But our story has never been about one brand alone.
Always moving forward
Across three generations of the Debono family, the Group has continued to evolve alongside the needs of its customers, businesses and the country it calls home.
Today, our mobility portfolio extends across new and used passenger vehicles, premium automotive, motorcycles, fleet and business mobility, commercial vehicles, trucks, servicing and aftersales.
Through WotoMoto, we represent an expanding portfolio of international motorcycle brands. Through Lexus, we serve the premium mobility market. Our fleet and commercial operations support businesses across Malta, while our used vehicle business makes mobility accessible to an even broader range of customers.
And the next chapter of our mobility story is already beginning.
Towards the end of 2026, Debono Group will introduce two leading Chinese automotive brands to Malta: XPENG and Geely. Their arrival represents more than an expansion of our automotive portfolio. It reflects how rapidly mobility is changing — through electrification, intelligent technology, connectivity and new ways of thinking about the relationship between people and their vehicles.
Just as Debono Group recognised the potential of a then little-known Japanese automotive manufacturer decades ago, today we continue to look towards what comes next.
More than mobility
While mobility remains at the heart of Debono Group, our entrepreneurial approach has taken us beyond automotive.
The Group has expanded into engineering and intralogistics through Storage Systems Ltd, delivering storage, racking and material-handling solutions to businesses. We have invested in technology focused on improving customer experiences and have developed a diverse property portfolio.
Different businesses, sectors and customers — connected by the same mindset.
Progress is part of who we are
For more than 70 years, Debono Group has understood that longevity does not come from standing still.
It comes from being willing to evolve.
To recognise opportunities early. To challenge how things have always been done. To invest in people and relationships. To learn from the world around us while remaining deeply connected to Malta and the communities we serve.
Technology will continue to change. Mobility will continue to change. Customer expectations will continue to change.
And so will we.
What began with one entrepreneur in 1952 has grown into a diversified Group representing international brands, supporting Maltese businesses, employing and developing people, and helping shape how Malta moves.
Our history gives us experience.
Our people give us strength.
And our curiosity about what comes next keeps us moving forward.
Debono Group. Moving Malta forward since 1952.
Malta
Situated at the heart of the Mediterranean, Malta is the European Union’s smallest member state. This Archipelago boasts a diverse history spanning over 7,000 years and is home to Megalithic Temples that are the oldest man-made structures in the world. Thanks to their strategic location, these islands have often played a crucial role in the making of history: the wars between Rome and Carthage, the rise of Islam, the Crusades, the wars between Christians and Muslims, the rise and fall of Napoleon, the rise and fall of the British Empire, the fight for democracy against Fascism and Nazism, the Cold War and the rise of a United Europe.
Today, Malta is a well connected investment location boasting an advanced communications setup and a business environment which gives every incentive for companies to invest, grow, innovate and compete in a global marketplace. Boasting a highly productive English speaking workforce, a European time zone, a Mediterranean climate and lifestyle, a competitive incentives package, as well as frequent air and sea connections, Malta is an ideal business base.
