introduction

Mobility is our natural habitat and whilst we are involved in other lines of business – the mobility challenge is closest to our heart. Our aim is to build on a legacy of over 60 years and to continue to be an active player in disrupting the mobility space. We want to do this by embracing all forms of mobility and by striving to deliver more and more innovation in this area.

Forward With is our statement of intent. It defines everything we stand for and aspire towards. It’s an ethos that can be found amongst all our people and a principle that underscores the way we do business.

Here at Debono we’re constantly moving forward, challenging ourselves to consistently improve the solutions and offerings we bring to the market. We look to ensure we always deliver positive change to the sectors in which we operate – aiming to leave a mark on the experience of all those who interact with us and our products.

Forward with

brand purpose

To fix the broken, to challenge the complex and to impact the status quo positively.

Building on the principles behind Forward With… and leveraging our ingrained entrepreneurial spirit – we are consistently looking to deliver positive results in everything we do. We are people united by a clear purpose that tells us that good is hardly ever good enough. Fact is, business results are simply one variant of success. We are looking to leave a positive mark, delighting when we can and surprising when possible.

So, one step at a time, we are on a constant endeavour to enhance, improve and innovate the space we operate in. We are convinced that the talent and skill of our people coupled with our overall positive approach will move us forward and enable us to achieve great results, maintaining our success.

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the mobility challenge

Mobility has always been at the heart of our being and has been ever since Michael Debono started his first business way back in 1952.

We’ve long understood that having access to effective mobility solutions can define a person’s and a community’s ability to succeed. Here at Debono we want to continue to be a fore runner in this space.

We’re today developing relevant solutions in and around the various forces that are shaping the new landscape. Mobility habits and needs are evolving at a faster pace then ever before and we’re looking to find ways in which we can deliver services that are increasingly convenient, fast and predictable. The sweet spot is to ensure everything we do is improving the life of consumers be there need a personal, professional or commercial one.

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dream

An extra hour for what you love.

mission

To be leaders in the movement of people and the goods they carry – knowing that our solutions can truly make a difference to the every day reality of our customers, their families and their businesses.

vision

We’re looking to make mobility in Malta the most effective, efficient and cost effective in the world and then replicate in the global market.

Forward with

Teamwork

news

The introduction of 5G and the mobility industry.

03/08/2020

Autonomous drone taxis

27/07/2020

Reshaping public transport

20/07/2020

Goodbye range anxiety. Hello Roaming.

10/07/2020

It is now time to enable consumers to do smart decisions.

06/07/2020

Keeping Courier Services in-house or not?

30/06/2020

Is this the perfect time to start a hydrogen transportation revolution? 

19/06/2020

We are already starting to forget.

12/06/2020

What happens to the company car?

05/06/2020

Jobs, Covid-19 and the transport sector

29/05/2020

Damp, dark, dirty. This is where it started. PAAS.

23/05/2020

Are there any winners in the crisis?

15/05/2020

Cool teams up with Caritas to deliver food for those in need

11/05/2020

What is the outlook for the Aftersales Market?

08/05/2020

Are drivers ready for a quaint hobby?

01/05/2020

Earth says thank you

24/04/2020

COVID-19: Essentials and Choices. Are we prepared for the next global event?

17/04/2020

The Human Aspect of the crisis

10/04/2020

Embrace the change – The new normality

03/04/2020

Cool promotes safer rides, free travel for volunteers

01/04/2020

TRAVEL TIPS: let’s break the COVID-19 journey

27/03/2020

Cool measures to curb coronavirus risks

25/03/2020

COVID-19: Debono Group takes measures to ensure maximum safety

13/03/2020

Cool Expands to More Localities

06/03/2020

300 GoTo electric scooters to hit Malta’s roads this month

13/02/2020

The all new 2020 Hybrid Toyota Corolla

29/01/2020

A brand new Debono Group

13/01/2020

Cool extends service into new Maltese localities

02/12/2019

Lexus begins the Malta story

25/11/2019

The Toyota Supra is back

06/11/2019

Malta ‘wonderful’ for mobility innovation

24/09/2019

GoTo rolls out new fleet for roundtrip service

12/06/2019

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